Ingredients list from Nabisco's website.
"Ingredients: ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID), WHOLE GRAIN WHEAT FLOUR, SOYBEAN OIL, SUGAR, DEFATTED WHEAT GERM, CORNSTARCH, HIGH FRUCTOSE CORN SYRUP, CORN SYRUP, SALT, BARLEY MALT SYRUP, LEAVENING (CALCIUM PHOSPHATE, BAKING SODA), MONOGLYCERIDES, SOY LECITHIN (EMULSIFIER), VEGETABLE COLORS (ANNATTO EXTRACT, TURMERIC OLEORESIN), ONION POWDER. " (emphasis added).
There are 3 grams of sugar in each serving. The serving size is 29 grams. How many crackers is that, exactly? How many Americans are familiar enough with grams (apart from "counting fat grams") to know when they've had 29 grams of something?
And why in the name of whole wheat goodness do wheat-based salty snack crackers need to include three kinds of sugar?
The ingredients of which the makers of these snack crackers are most proud--those which they mention on the front of the product--do not include corn syrup. I think they ought to change that. Why not market the corn-syrupy goodness as a "feature"? The front of the box could carry the following type (preferably in large, enthusiastic-looking letters):
"WITH HIGH-FRUCTOSE CORN SYRUP!" and "ALSO WITH REGULAR CORN SYRUP!!" and maybe "ALSO WITH SUGAR, IN CASE ALL THAT CORN SYRUP WASN'T MORE THAN SUFFICIENT!!!"
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Do you remember the time we were grocery shopping, looking for jam that did not include "corn syrup" in the ingredients list? I think we found TWO out of the 25 available jams (many of which were touted as being "light" or "sugar free"), one of which was about $7.
How do you get people to buy your product? Cut out the fat, make a big shiny label claiming that you cut out the fat, and pump up the sugar! "Reduced fat" doesn't mean "healthy", which so many people fail to realize. Fat and sugar taste good. If the label indicates "health food" but it tastes too good to be true, it probably is!
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